We know you don’t need a Ph.D. in Psychology to understand a proud alumnus is more likely to be a generous one. But how do you evoke pride? Well, a Division-I, National Championship winning football team would really help. But when you don’t have that, you just have to be more creative.
If you have a dimmer in your home, there’s a good chance it was made by Lutron. To help them educate consumers about why it’s Smart To Dim, and to promote their Dream Kitchen Sweepstakes, we created a radio spot that pulled double-duty. We also found a voice talent who could do the same.
Almost every year now, for the past 8 years, we’ve worked closely with Giant to create a new broadcast campaign –– from the traditional to the not-so traditional. Along the way, we’ve worked with four different CEO’s, three different Marketing Directors, we’ve defended the account from bigger agencies out of Philly, Harrisburg, and Boston, and we’ve worked through numerous organizational transitions, new projects, and countless focus groups. Not to mention a handful of Carlisle Car Shows that have had us sitting in traffic wondering just how full our bladders could get before bursting. And yet, as impossible as this may sound, our relationship has never been stronger.
When a bank approves a “pop-up” concept for their annual report, you know you’re working with a different kind of bank. And when the largest paper manufacturer in North America is impressed enough to buy into the print run to defray the cost, well, you know you’ve hit on something pretty special.
It’s a question that the people at Integrity would be happy to answer. But that would be too easy. Instead, we thought why not create a campaign that let the people who already do business with Integrity tell the people who are thinking about doing business with Integrity why they should do business with Integrity. But in a much clearer, and more concise, way.
