Unique collaborative project designed to showcase city as an arts destination
The most prominent arts institutions in the City of Lancaster are joining together to establish the area as a premier arts destination. The Keystone Arts Organizations (KAOs), seven recognized arts venues in the City of Lancaster, are collaborating with Spencer Advertising to create a brand and market the artistic culture experienced throughout the city. This effort was made possible by a grant from the Lancaster County Community Foundation as part of its “Building Community through the Arts” initiative.
Good thing for us, seduction starts in the mind. So we set the mood by featuring Armstrong’s T.Morton brand of premium hardwood floors in gorgeous high-end rooms. We selected a fashionable color scheme. And used big, bold graphics to further entice. Hmmm, a catalog? More like a centerfold, don’t you think?
If advertising is the “sizzle,” then a sales kit must be, like, the “steak.” And the “potatoes.” In Trex’s case, it would be the one tool their sales team would use on sales calls. You know, that point in the sale process where the recycled plastic truly meets the wood-alternative decking?
