Naturally, the key to a good testimonial campaign is finding real people who not only have a good story to tell. But also look comfortable and sound natural on camera. With the help of our client, Ahold USA, and production partner, Two Popes, we conducted a thorough search across the Richmond area. Our initial round of casting included individuals from church choirs, local theater groups, community centers, etc.
Almost every year now, for the past 8 years, we’ve worked closely with Giant to create a new broadcast campaign –– from the traditional to the not-so traditional. Along the way, we’ve worked with four different CEO’s, three different Marketing Directors, we’ve defended the account from bigger agencies out of Philly, Harrisburg, and Boston, and we’ve worked through numerous organizational transitions, new projects, and countless focus groups. Not to mention a handful of Carlisle Car Shows that have had us sitting in traffic wondering just how full our bladders could get before bursting. And yet, as impossible as this may sound, our relationship has never been stronger.
