After 44 years, minor league baseball was coming back to Lancaster. To help spread the word, we created a variety of materials, including a short film that debuted in the stadium on Opening Day and ended “live” in the stadium. Kids ran out. Cheers erupted. Tears were shed. Lame excuses about “having something in my eye” soon followed. In their inaugural season, the Barnstormers sold more than 1,000,000 tickets.
Neither have we. Ever bring home a gutter ball as a souvenir? Neither have we. But yet, the mall and bowling and mini-golf and movies are all sources of family entertainment, a.k.a, The Competition. To help give ticket sales a smack in the you-know-what, we created a campaign that reminded people “live baseball” is where the fun’s really at. And apparently, from the bump in sales, people agreed.
